EVERY once in a while, a make-up product falls on our shelves and gets catapulted to cult status.

It quickly graduates to a beauty bag must-have and gets worshipped like some Golden Cow from biblical times. This year, Smashbox Photo Finish Foundation Primer is that cow. With its colourless gel-like formula, this signature product from Smashbox Cosmetics fills in fine lines and pores and creates the perfect canvas for foundation application. Used after moisturiser and before foundation, it 'primes' and protect the skin. The result? A smooth velvet finish and utter complexion perfection.

Another signature product from Smashbox is the revolutionary O-Glow, which reacts with the moisture in the skin to create that rosy glow that cheeks turn when naturally blushing. It's a gentle reaction caused fromt he circulation created during finger-tip application. Forget the J-Lo Glo, O-Glow is the new natural way to shine.

Photo Finish and O-Glow are just two products from the bold and brilliant Smashbox Cosmetics product line available in Magee's Chemist in Letterkenny. Magee's are holding a Smashbox event on Thursday, June 21 so curious customers can come in and try out their cutting edge product line-up in some of this season's hottest colours. From mega-watt metallic eyeshadows, oriental-inspired 'Tokidoki' palettes to jet set waterproof eye liner, this is as smashing as you'll get nowadays.

Set up by the two great-grandsons of Max Factor, Smashbox Cosmetics is a virtual compound of cool. Celebrities who have flirted with their products include Garbo, Gwyneth, Madonna, Gisele, Charlize among others. With it's sleek packaging and unique product innovations, Smashbox takes gorgeous make-up seriously. Magee's are holding a Smashbox customer event on Thursday, June 21 and invite you to come along. For more information, call Magee's Chemist on (91) 21409.