Renault has just launched a new television campaign for the Mégane featuring the highly-acclaimed Renaultsport 230 F1 Team R26.

The theme of "Everything is Sport" is created visually by hundreds of parts racing through the factory in competition with each other to be part of the Mégane Renaultsport.

The commercial targets the young, affluent and sport-minded who are passionate about the thrill of competition.

This is the second commercial following the fully integrated 'Everything is Sport' campaign was launched in early 2007 based around the notion that everything in life is a competition. This included a TV ad featuring rain drops racing one another to online games which were updated every week to encourage interactivity with the Mégane range.

The dramatic new advert was created with CGI (computer-generated imaging).